Brother International Corporation Celebrates National Embroidery Month

Bridgewater, NJ (Vocus) February 16, 2010 -- February is National Embroidery Month, and in celebration, Brother International Corporation invites enthusiasts and beginners to visit their local Authorized Brother Innov-ís Dealer to see the latest advancements in technology that have made embroidery easier than ever before. As a leader in the sewing and embroidery industry, Brother® has a true commitment to innovation. Offering a full line of embroidery machines with models suited for beginners, casual hobbyists and advanced users—there is a machine for every skill level. Plus, with monthly financing options and aggressive rebates*, these machines are even more affordable during National Embroidery Month.

The art of embroidery is a centuries-old skill. Traditionally a hand-craft, embroidery has greatly evolved with technological advancements and the development of computerized embroidery machines. The user-friendly features in today’s computerized machines allow beginners to become a designer with the push of a button. Customizing existing apparel, accessories and home décor items with embroidery is much easier to do for some beginners than the skilled, sometimes complicated, steps of garment construction.

“Advancements in technology over the years have allowed us to enhance the features of our computerized sewing and embroidery machines—making it easier than ever to achieve professional results and create customized designs,” explained Dean F. Shulman, senior vice president of Brother International Corporation and head of the company’s home appliance division. “The ability to quickly, easily, and professionally personalize apparel, home décor and accessories is possible with all of our embroidery machines.”

Brother offers a variety of computerized machines—from sewing and embroidery combination machines, to embroidery-only machines, to six-needle single head embroidery machines, like the Entrepreneur™ PR-650, that can provide unlimited business potential. Many of these machines include user-friendly features such as automatic needle threading, built-in designs and fonts for push-of-the-button embroidery, on-screen editing and customization, and a built-in embroidery card slot for access to thousands of optional designs. The most advanced embroidery machine from Brother, the Entrepreneur™ PR-650, has automatic color changing on the six-needles of the machine. This feature allows for pre-programming of a thread color sequence for an entire design. Another time-saving feature is the automatic thread trimmer—which means no time consuming trimming after the embroidery is complete.

The opportunities for personalization and customization with embroidery are endless—from caps and bags for local sports teams, and shirts and uniforms for businesses, to monogrammed baby blankets, bibs and diaper bags. Plus, it’s easy to add character to projects with exclusive licensed embroidery designs featuring popular Disney®, Disney/Pixar®, Nickelodeon™, and Warner Bros. and DC Comics characters. With a Brother embroidery machine, crafters can have access to popular designs featuring characters such as: Mickey Mouse™, Disney® Princesses, Winnie the Pooh™, “Cars,” “The Incredibles”, “Toy Story”, “Finding Nemo”, “Monsters, Inc.”, Blue’s Clues™, Dora the Explorer™, SpongeBob Square Pants™, “BATMAN”, “SUPERMAN”, “SUPERGIRL”, “Scooby-Doo” and “Looney Tunes.”

In celebration of National Embroidery Month, Brother is offering limited-time rebates*, financing*, or free gifts with purchase on an array of sewing and embroidery machines including the Entrepreneur™ PR-650, the Innov-ís 2800D, the Duetta™ 4500D, and the Quattro™ 6000D. All of the featured machines are available at Brother Innov-ís Dealers only, and the limited-time savings are only available until February 10, 2010. To learn more about the complete line of sewing and embroidery products from Brother and current offers and promotions, visit the home sewing pages of www.brother.com or call 1-800-4-A-BROTHER to locate an Authorized Brother Dealer.

About Brother International Corporation:

Brother International Corporation has earned its reputation as a leading supplier of innovative products for the home sewing enthusiast. Through a growing network of sewing machine dealers and retail outlets nationwide, Brother offers a full line of home sewing machines, from basic to top-of-the-line sewing and embroidery machines. The company is recognized for its high-quality, state-of-the-art machines and accessories, offering ease of use and flexibility at affordable prices.

Brother is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales approaching $5 billion, this global manufacturer was started almost 100 years ago by sewing fanatics.

Brother offers a diversified product line that includes fax machines, Multi-Function Center® machines, P-touch® Labeling Systems and both color and mono laser printers for home, office and industry.

Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas, from Canada to South America. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters in Bridgewater, New Jersey, Brother has facilities in California, Illinois, Massachusetts and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information you can visit the website at www.brother.com.

*Financing options and rebates are subject to restrictions and limitations.

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